Agentic Commerce: Designing the Next Business Infrastructure

Join us for UCAN@Alibaba.com 2026 gathering on Agentic Commerce: how AI moves from generating outputs to taking action across real business workflows.

We’ll explore this shift through both design and business: how AI becomes understandable, trusted, controllable, and useful, and how agentic AI enters real commerce workflows, from discovery and matching to sourcing, communication, fulfillment, service, and business decisions.

Alibaba.com will share its latest practices across design, AI, and ecommerce transformation, alongside guests from Alibaba.com, Google, Stripe, Figma, ComfyUI, and more, with additional speakers to be announced.

Expect practical perspectives, thoughtful conversation, and a curated room of builders, designers, product leaders, and operators exploring how AI becomes real business infrastructure.

Topics include:

• Designing for trust and action: how design turns AI capabilities into experiences people can understand, trust, control, and use.
• Agentic commerce workflows: how AI enters real commerce journeys across discovery, matching, sourcing, communication, fulfillment, service, and business decisions.
• AI as business infrastructure: what it takes for AI to move beyond tools and become part of how commerce operates. Featured Speakers Yang Guang — Vice President, Alibaba Group; Chairman, Alibaba Design Committee Tuan Zhang — Head of Design, Alibaba.com Yuan Tian — Director of Engineering, Figma Jo Zhang — Founding Member, Product Lead of Agentic Experience, ComfyUI Jay Huang — Staff UX Designer, YouTube; Co-Founder, Motata Jason Liu — Product Design Lead, Salesforce; Co-Founder, UXRen Chris Lu — Head of AI Strategy, North America, Alibaba.com; AI Commerce & Strategic Partnerships Emery Han — GTM, Platform & AI Native, Stripe Partha Sundaram — Product Manager, Universal Commerce Protocol, Google Edwin Chiu — Head of AI, Firework Christina Qin — Head of GTM, Accio Work, Alibaba.com Richard Xu — Partner, Starting Gate Fund; Founder, SEAMATE

View the full agenda below. Note: The keynote and panel discussion will be conducted in English.

About UCAN UCAN is Alibaba Design’s flagship conference and innovation platform, founded to bridge design, technology, and business. Over the past decade, UCAN has grown into one of China’s largest design and innovation communities, engaging 100,000+ participants through conferences, design weeks, workshops, and community initiatives. UCAN brings together designers, technologists, entrepreneurs, researchers, and business leaders to explore how emerging technologies are shaping the future. In 2026, UCAN brings Alibaba Design’s perspective to Agentic Commerce, examining how AI enters real commerce workflows—and how design can make these new systems more understandable, trusted, and actionable.

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